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Michael Pokrovski

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2026-06-08 21:01:31 -

Are cognitive biases always bad?
Are Cognitive Biases Always Bad? The Question That Assumes Too Much Clarity A person recognizes a pattern in others’ behavior. They assume someone is angry because of a single sharp message, ignoring alternative explanations. Sometimes they are wrong. Sometimes they are right. The same mental shortcut produces both accurate and inaccurate judgments. This creates an uncomfortable...

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Michael Pokrovski

ha aggiunto una foto Decision Making and Problem Solving
2026-06-10 12:07:05 -

Can behavioral economics improve public policy?
Can Behavioral Economics Improve Public Policy? The Letter That Collected Millions A government agency wanted citizens to pay their taxes on time. The traditional solution was familiar. Increase enforcement. Expand audits. Strengthen penalties. Communicate the legal consequences of noncompliance. Instead, researchers tested something remarkably simple. They changed a sentence in a letter....

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Michael Pokrovski

ha aggiunto una foto Decision Making and Problem Solving
2026-06-09 05:08:47 -

How do brands affect decisions?
How Do Brands Affect Decisions? The Choice That Feels Personal A person stands in front of a shelf filled with nearly identical products. The ingredients are similar. The prices differ only slightly. The functional differences are difficult to detect. Yet the decision feels obvious. One brand simply feels better. More trustworthy. More familiar. More appropriate. The interesting...

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Michael Pokrovski

ha aggiunto una foto Decision Making and Problem Solving
2026-06-10 12:12:12 -

How do businesses use behavioral economics?
How Do Businesses Use Behavioral Economics? The $8 Bottle of Wine A restaurant owner faced a familiar problem. Customers rarely ordered the cheapest bottle of wine on the menu. That was not surprising. People often associate low prices with low quality. But they also rarely selected the most expensive bottle. That was not surprising either. Most diners preferred moderation. The owner...

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Michael Pokrovski

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2026-06-08 20:50:08 -

How do companies influence buying behavior?
How Do Companies Influence Buying Behavior? The Quiet Engineering of Choice A person opens an app intending to buy a single item. They scroll. They hesitate. They compare. And then, almost without noticing, they purchase something else entirely. Nothing forced the decision. No explicit coercion was present. The consumer still feels in control. Yet the outcome has been...

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Michael Pokrovski

ha aggiunto una foto Decision Making and Problem Solving
2026-06-11 12:29:47 -

How do companies use cognitive biases?
How Do Companies Use Cognitive Biases? A customer enters a store intending to spend $50. Twenty minutes later, the receipt shows $147. Nothing unusual happened. No deception. No coercion. No hidden force operating behind the scenes. The customer walked through the aisles voluntarily, examined products carefully, compared options, and made what felt like independent decisions. Yet...

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Michael Pokrovski

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2026-06-10 12:02:04 -

How do governments influence behavior?
How Do Governments Influence Behavior? The Sign You Barely Noticed Several years ago, I found myself slowing down as I approached a pedestrian crossing. Nothing unusual about that. What caught my attention was why I slowed down. There was no police officer nearby. No traffic camera that I could see. No visible threat of punishment. Yet my behavior changed before I consciously considered...

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Michael Pokrovski

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2026-06-11 12:32:37 -

How does advertising exploit biases?
How Does Advertising Exploit Biases? A man watches a short video ad on his phone. It is fifteen seconds long. He sees a smiling family. A warm kitchen. A product that appears to solve a small, familiar problem. He scrolls past. Then, ten minutes later, he remembers the product again. Not the details. Not the claims. Just the feeling. Comfortable. Familiar. Safe. He does not...

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Michael Pokrovski

ha aggiunto una foto Decision Making and Problem Solving
2026-06-08 20:26:08 -

How does pricing psychology work?
How Does Pricing Psychology Work? The Strange Distance Between Price and Value A customer stands in front of two identical bottles of olive oil. One is priced at $9.99. The other at $14.99. Nothing else differs. Same shelf. Same brand. Same quantity. Yet the customer hesitates. Then chooses the more expensive bottle. When asked why, they offer a familiar explanation: it “seems...

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Michael Pokrovski

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2026-06-08 20:43:40 -

How does psychology influence spending?
How Does Psychology Influence Spending? The Invisible Hand Inside the Wallet A person walks into a store intending to buy a single item. They leave with three bags. Nothing about their income changed in that moment. Nothing about prices fundamentally shifted. The list they carried in was clear. What changed was not the budget. It was the mind navigating that budget under real-world...

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