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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-16 16:29:05 -

How Do I Acquire Customers? Strategies and Tactics That Work
Customer acquisition is one of the most common—and most challenging—questions business owners and marketers ask: How do I actually get customers? While the concept sounds simple, successful customer acquisition requires a clear strategy, the right tactics, and ongoing optimization. This article breaks down customer acquisition into practical, actionable strategies and tactics you...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-17 23:42:34 -

How Do I Measure Lead Generation Performance?
Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 14:58:16 -

How Do You Lower Customer Acquisition Cost?
Customer Acquisition Cost (CAC) is one of the most important metrics in marketing and growth. It directly impacts profitability, scalability, and long-term sustainability. Even businesses with strong demand and high lifetime value can struggle if their CAC is too high. Lowering customer acquisition cost is not just about spending less—it’s about acquiring customers more efficiently....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-20 17:07:53 -

How Do You Scale Customer Acquisition?
Scaling customer acquisition is one of the most challenging—and most important—phases of business growth. What works to acquire the first 100 or 1,000 customers often breaks when a company tries to reach 10,000, 100,000, or more. Costs rise, channels saturate, teams strain, and efficiency declines. True acquisition scaling is not about “doing more.” It is about building...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-20 17:04:29 -

How Does Content Marketing Support Customer Acquisition?
Content marketing is one of the most powerful and sustainable tools for customer acquisition. Unlike paid advertising, which stops the moment budgets are paused, content marketing builds long-term assets that continuously attract, educate, and convert customers. When done correctly, content marketing doesn’t just drive traffic—it drives qualified customers, lowers acquisition...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 15:17:34 -

What Are Common Customer Acquisition Mistakes?
Customer acquisition is one of the most expensive and complex parts of growing a business. When done well, it creates predictable revenue and long-term profitability. When done poorly, it quietly drains budgets, inflates customer acquisition cost (CAC), and gives teams a false sense of progress. Many businesses struggle with acquisition not because they lack effort, but because they repeat the...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 15:16:08 -

What Are Customer Acquisition Metrics?
Customer acquisition metrics are the foundation of sustainable growth. Without clear metrics, businesses cannot evaluate performance, control costs, or scale profitably. Traffic, leads, and impressions may look impressive on the surface, but only acquisition metrics reveal whether marketing and sales efforts are actually creating customers efficiently. This article provides a comprehensive...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 15:05:03 -

What Is Customer Acquisition in Marketing?
Customer acquisition is one of the central responsibilities of marketing. While sales may close deals and product teams may deliver value, marketing plays a critical role in attracting, educating, and converting prospects into customers. Understanding customer acquisition in marketing is essential for building sustainable growth, optimizing budgets, and aligning teams around measurable...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-16 16:25:31 -

What Is Customer Acquisition?
Customer acquisition is one of the most fundamental concepts in marketing and business growth. Without a steady flow of new customers, even the best products and services eventually stagnate. Whether you’re running a startup, a small business, or an enterprise organization, understanding customer acquisition is essential to building sustainable revenue. This article explains what...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-18 20:23:33 -

What Is the Average Cost Per Lead?
Cost per lead (CPL) is one of the most important metrics in sales and marketing. It tells you how much you’re paying to generate a single potential customer — and whether your lead generation efforts are profitable, scalable, or wasting money. This article breaks down what the average cost per lead is, how it varies by industry and channel, what drives CPL up or down, and how to...

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