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Dacey Rankins

добавлена новая статья Marketing and Advertising
2026-01-07 14:32:02 -

What Books or Biographies Are Written by Advertising Legends?
Advertising is an industry built on ideas, persuasion, and storytelling—so it is no surprise that many of its greatest figures turned to writing to document their philosophies, careers, and lessons. Over the past century, advertising legends have written books that go far beyond career memoirs. These works have shaped how advertising is practiced, taught, and understood across...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2026-01-08 12:36:25 -

What Advertising Biographies Are Used in Business Schools?
Business schools do not teach advertising solely through frameworks, metrics, and case studies. They also rely heavily on biographies—stories of real people who built agencies, shaped brands, and redefined persuasion. Advertising biographies are used in business education to humanize theory, demonstrate leadership under pressure, and illustrate how values, creativity, and strategy...

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