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Dacey Rankins

added blog Marketing and Advertising
2026-02-09 16:52:16 -

How Often Should a Radio Ad Run?
One of the most important questions in radio advertising is not just where or how to advertise, but how often. Many businesses fail with radio ads not because their message is bad, but because it does not run frequently enough to be remembered. Radio advertising depends heavily on repetition. Listeners usually hear ads while driving, working, or multitasking. If your ad does not appear often...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-12 20:34:21 -

How Often Should Remarketing Ads Be Shown? A Complete Guide to Frequency Caps and Ad Fatigue
Remarketing works because it keeps your brand visible to people who have already shown interest. However, when ads appear too often, they stop being helpful and start becoming annoying. Finding the right balance between visibility and overexposure is one of the most important challenges in remarketing. This balance is managed through frequency caps and fatigue monitoring. Across platforms...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-16 14:41:43 -

How Often Should Retargeting Ads Be Shown? A Complete Guide to Frequency, Reach, and Ad Fatigue
One of the biggest challenges in retargeting is balance. Show ads too rarely, and users forget your brand. Show them too often, and users become annoyed, ignore your ads, or actively block them. This balance is controlled through ad frequency—the number of times a user sees your retargeting ads over a given period. In 2026, platforms such as Google Ads, Meta Platforms, Inc., and YouTube...

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