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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:37:56 -

How Can You Adapt Your Product Strategy to Market Changes?
In today’s fast-moving business environment, even the best product strategies can quickly become outdated. Market trends shift, new technologies emerge, competitors launch disruptive products, and customer expectations evolve rapidly. For a company to remain competitive, it must adapt its product strategy to market changes in a timely and effective way. Adapting strategy is not about...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-25 18:36:05 -

How Detailed Should a User Story Be?
and why. But one of the most common questions product managers, Scrum Masters, and development teams face is: How detailed should a user story actually be? Too much detail can overwhelm and slow down agility, while too little detail can lead to confusion, missed requirements, or poor user experiences. Striking the right balance is both an art and a science. 1. The Purpose of a User Story...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-22 18:37:07 -

How Do Customer Needs Align with Product Requirements?
At the heart of product development lies one essential principle: building something that customers truly need and value. Yet, this is often easier said than done. Many products fail not because they weren’t innovative, but because they solved the wrong problem or didn’t align closely enough with what customers were looking for. The bridge between customer needs and product...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-19 17:58:24 -

How Do You Manage Risk in Innovation?
Innovation is the engine of growth for modern businesses. Whether it’s launching a new product, implementing a cutting-edge technology, or exploring a new market, innovation drives competitive advantage, revenue growth, and customer satisfaction. However, innovation inherently involves risk. The uncertainty of outcomes, the potential for resource loss, and market unpredictability make...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:48:15 -

How Far into the Future Should Product Planning Go?
Product planning is at the core of effective product management, helping teams define where they are headed and how they intend to get there. But one of the most challenging questions that product managers and executives face is: how far into the future should product planning extend? Should it focus on the next sprint, the next quarter, the next few years, or even a decade into the future?...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:47:23 -

How Often Should Product Planning Happen?
Product planning is the strategic process of defining what a company should build, why it matters, and how it aligns with both customer needs and business goals. While most people agree on its importance, one of the most debated questions is: how often should product planning take place? Some argue for annual planning, others prefer quarterly cycles, and agile advocates often push for...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-15 20:34:17 -

Product Management vs. Project Management (or vs. Product Ownership or Product Marketing)?
Although the terms are often confused, product management, project management, product ownership, and product marketing are distinct disciplines. Product management focuses on defining what should be built and why. PMs set the vision, roadmap, and priorities based on customer needs and business strategy. Project management is about how to execute. Project managers coordinate timelines,...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:41:09 -

What Are Common Mistakes in Product Planning?
Product planning is one of the most critical responsibilities in product management. A strong plan aligns vision with execution, balances customer needs with business goals, and keeps stakeholders moving in the same direction. However, because planning requires synthesizing strategy, market dynamics, customer insights, and technical constraints, it’s also one of the most error-prone...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-25 18:34:16 -

What Is a User Story?
In product development, especially in Agile and Scrum methodologies, the term user story plays a central role. At first glance, it sounds like a simple narrative, but in practice, it is a powerful tool for capturing user needs, guiding development priorities, and keeping teams aligned with customer value. A user story is a short, simple description of a feature or functionality told from the...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:40:13 -

What Is the Product Planning Process?
Product planning is the backbone of effective product management. It transforms a vision into actionable steps, ensuring that the right product is built for the right market at the right time. While strategy sets the long-term direction and vision defines purpose, the product planning process is what turns ideas into structured initiatives that teams can execute. In this article, we’ll...

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