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Dacey Rankins

adicionou um novo artigo Business
2025-08-15 20:34:17 -

Product Management vs. Project Management (or vs. Product Ownership or Product Marketing)?
Although the terms are often confused, product management, project management, product ownership, and product marketing are distinct disciplines. Product management focuses on defining what should be built and why. PMs set the vision, roadmap, and priorities based on customer needs and business strategy. Project management is about how to execute. Project managers coordinate timelines,...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-25 18:43:18 -

What Makes a Good User Story?
In Agile product development, the user story is one of the most fundamental tools. It’s not just a sentence or requirement — it’s a way to capture who the user is, what they want, and why it matters. But while the concept sounds simple, writing a good user story is often much harder in practice. Many teams fall into the trap of writing vague, overly technical, or incomplete...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-25 18:46:02 -

Who Writes User Stories?
In Agile product development, user stories are at the heart of how teams capture user needs and translate them into actionable work. But while the format of a user story is fairly standard — “As a [user], I want [goal] so that [value]” — one of the most debated questions is: who actually writes them? Is it the product manager, the product owner, the business analyst,...

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