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Dacey Rankins

added blog Business
2025-09-01 09:25:37 -

How Do I Migrate from Universal Analytics to GA4?
With the official sunset of Universal Analytics (UA) in July 2023, businesses that relied on UA for years had no choice but to adopt Google Analytics 4 (GA4). Migration isn’t as simple as flipping a switch—GA4 is not backward compatible with UA. Instead, it introduces an entirely different data model, new terminology, and a new way of thinking about digital analytics. This article...

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Dacey Rankins

added blog Business
2025-08-30 00:42:37 -

How Do I Set Up Google Analytics on My Website?
Setting up Google Analytics is one of the most valuable steps you can take to understand your website’s performance. It gives you insights into where your visitors come from, how they interact with your site, and whether your online goals are being met. For many website owners, the setup process may sound intimidating. However, Google has designed the steps to be straightforward, and...

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Dacey Rankins

added blog Business
2025-08-28 17:48:52 -

How Much Time Does It Take to Work With Analytics Tools?
Analytics tools have become an essential part of modern business decision-making. Whether you’re running a small online store, managing a marketing campaign, or analyzing enterprise-level operations, tools like Google Analytics, Mixpanel, HubSpot, or Tableau help make sense of massive amounts of data. But one of the most common questions beginners and even experienced professionals ask...

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Dacey Rankins

added blog Business
2025-08-30 00:48:39 -

What Are Goals in Google Analytics, and How Do I Create Them?
Google Analytics is more than just a traffic counter. It’s a tool designed to help you measure the effectiveness of your website in achieving real business objectives. To do that, you need to go beyond basic metrics like pageviews and sessions. That’s where Goals come in. Goals in Google Analytics allow you to measure whether users are taking the actions you care about most....

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