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Dacey Rankins

added blog Business
2025-09-15 18:53:35 -

What Constitutes an Effective Go-to-Market (GTM) Strategy?
Launching a new product, entering a new market, or targeting a new audience requires more than just a strong offering—it requires a well-structured go-to-market (GTM) strategy. A GTM strategy acts as the roadmap for how a business introduces its product to the right audience, through the right channels, with the right messaging, while ensuring the organization is aligned on execution....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-21 15:28:26 -

What Is a Podcast?
Introduction In an era dominated by on-demand content, the podcast has emerged as one of the most engaging, versatile, and accessible forms of media consumption. Whether it’s a gripping true-crime story, a marketing insights series, or a celebrity interview, podcasts have revolutionized the way we learn, entertain ourselves, and connect with ideas. But what exactly is a podcast? How did...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 15:15:54 -

What Problem Does This Product Solve, and Who Is It For?
Before any marketing campaign, pricing model, or promotional plan takes shape, there’s one question every business must answer clearly and confidently:👉 What problem does this product solve, and who is it for? This is the core of product-market fit. You can have a sleek brand, an impressive feature set, and a big budget — but if you don’t understand your target...

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