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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-23 15:31:33 -

How Do I Create a Positioning Statement? (A Step-by-Step Framework for Crafting Brand Clarity)
Introduction: Why Every Brand Needs a Clear Positioning Statement In the chaos of modern marketing — social media, influencer trends, and algorithm-driven ads — one thing remains timeless: clarity. And clarity begins with your positioning statement. Think of your positioning statement as the North Star for your brand. It defines what you do, who you serve, and why you matter...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-23 15:35:26 -

How Is Positioning Different from Branding, Differentiation, and Value Proposition?
Introduction: The Web of Marketing Concepts In marketing discussions, a few terms tend to blur together — positioning, branding, differentiation, and value proposition.They’re often used interchangeably, yet they represent distinct layers of a company’s strategy. If you’ve ever heard someone say, “Our branding isn’t clear, so we need to reposition,”...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-23 15:33:40 -

What Makes Good Positioning vs Bad Positioning? (Common Mistakes and How to Avoid Them)
Introduction: The Fine Line Between Clarity and Confusion Every brand occupies a place in the customer’s mind — whether it’s intentional or not.That place is called your position. Positioning isn’t just about what you say; it’s about what people believe about you.And yet, many brands stumble here — not because they lack great products, but because their...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-23 15:28:02 -

Why Is Positioning Important? (The Strategic Power Behind Every Successful Brand)
Introduction: The Hidden Engine of Market Success When people think of marketing, they often picture flashy ads, catchy slogans, or viral social campaigns. But beneath every successful brand lies a deeper, quieter foundation: positioning. It’s the invisible engine that powers recognition, trust, and long-term loyalty. Without clear positioning, even the most innovative product can fail...

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