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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-01-27 20:43:22 -

How Can Businesses Recover After a Crisis?
Crisis is an inevitable part of any business journey. Whether it’s a financial downturn, a product failure, a natural disaster, or a public relations disaster, every business will face challenges that test its resilience. However, the way a business handles recovery after a crisis is what can ultimately determine its future success. Recovery is not just about bouncing back to the status...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-04 17:19:38 -

How Do I Handle Negative Comments and Reputation Issues on Social Media?
Social media can be a brand’s best friend — or its biggest challenge. The same platforms that let you connect directly with audiences also give dissatisfied customers a loud public voice. How you handle negative comments, criticism, and crises online says more about your brand than the content you post on your best day. This article explains how to respond professionally, protect...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-24 18:33:03 -

How Long Does It Take for PR to Work (and Show Results)?
Introduction: The Myth of Instant PR Wins In today’s fast-paced world, businesses often expect quick results. Marketing campaigns can show immediate data — impressions, clicks, conversions — within hours. Paid ads can deliver traffic almost instantly. But public relations (PR) doesn’t work like that. PR is not a switch you flip; it’s a reputation you build....

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-07 15:03:36 -

Is Guerrilla Marketing Legal and Ethical?
Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-07 15:01:16 -

The Disadvantages and Risks of Guerrilla Marketing (and How to Avoid Them)
Creativity without caution can backfire. Here’s how to do it right. Introduction: The Double-Edged Sword of Guerrilla Marketing Guerrilla marketing is the rebel child of the advertising world — unconventional, creative, and attention-grabbing.It thrives on surprise, emotion, and boldness. But that same boldness can be a double-edged sword. When guerrilla campaigns go wrong,...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-07 18:27:14 -

The Risks and Pitfalls of Using User-Generated Content (UGC): Managing the Double-Edged Sword
Introduction User-Generated Content (UGC) is one of the most powerful tools in modern marketing. It brings authenticity, community engagement, and credibility that brand-created content often can’t replicate. Yet while UGC can drive awareness and loyalty, it also carries hidden risks that, if ignored, can harm a brand’s reputation, legal standing, or search visibility. Using UGC...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-11 17:37:46 -

The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction Viral marketing is often portrayed as the holy grail of modern brand growth — the dream scenario where a single idea spreads rapidly, captivates millions, and generates immense awareness with little cost. Yet, beneath that promise lies a more complex reality. For every viral success story, there are dozens of campaigns that misfire, backfire, or vanish into digital...

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