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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:33:51 -

How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any business. Done right, it can strengthen your brand, open up new revenue streams, and deepen customer loyalty. Done poorly, it can confuse customers, dilute your brand identity, or flop entirely in the marketplace. When introducing a new product under your existing brand, success depends on more than...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 16:33:51 -

The Ultimate Guide to Blogging and Branding: Driving Traffic, Developing Identity, and Building Loyalty
In the digital era, blogging and branding are essential tools for building an online presence, attracting audiences, and driving business growth. Whether you’re a solo entrepreneur, small business owner, or content marketer, understanding how to drive traffic to your blog, develop a brand identity, and create a compelling brand strategy can position you for long-term success. This guide...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-09 18:26:49 -

What Are the Different Types of Market Research? (Comprehensive Guide for Businesses)
Introduction: Understanding Market Research at a Deeper Level Market research is often talked about as if it’s a single activity — but in reality, it’s a collection of many different approaches, tools, and techniques that answer specific business questions. Some businesses need numbers and statistics. Others want to explore emotions, motivations, and experiences. Some need...

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Dacey Rankins

added blog Business
2025-04-07 17:32:34 -

What Are the First Steps to Starting a Startup?
Starting a startup is an exciting journey, but it can also be overwhelming. Many aspiring entrepreneurs are eager to jump in but may feel unsure about where to begin. The good news is that the first steps to starting a startup are critical in laying a strong foundation for success. In this article, we'll guide you through the essential initial steps to take when launching your business. 1....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-09 18:20:24 -

Why Market Research Is Important: Key Benefits and Real-World Impact
Introduction: The Power of Knowing Before You Act In a world where competition is fierce and consumer preferences change by the minute, guessing is a dangerous business strategy. Many brands — both large and small — have launched products, campaigns, and expansions based purely on instinct, only to watch them flop. Others have invested in understanding their market first and...

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