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Dacey Rankins

adicionou um novo artigo Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

adicionou um novo artigo Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-04 13:23:59 -

How Can Business Growth Be Measured?
Business growth is a key indicator of a company’s health, market position, and long-term sustainability. But measuring growth is not as simple as tracking revenue—it involves understanding multiple dimensions of performance, including profits, customer acquisition, market share, and operational efficiency. Knowing how to measure business growth accurately allows organizations to...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-03 15:00:19 -

How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of all sizes. It’s easy to see vanity metrics like likes and followers climb, but the real question is: are your efforts translating into meaningful business results? Return on Investment (ROI) in social media isn’t just about money—it’s about value: brand visibility, audience...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

adicionou um novo artigo Business
2025-05-01 16:23:45 -

How Does a Startup CEO Define and Measure Success?
For a startup CEO, success isn’t defined by a single metric. Unlike in established companies where benchmarks are more predictable, startup success is fluid, evolving with each stage of growth. From product-market fit to scalability, the CEO must define clear, measurable goals that reflect both the company’s vision and the current reality of its journey. 1. Success Begins with...

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Dacey Rankins

adicionou um novo artigo Business
2025-11-18 17:23:59 -

How Does Business Development Differ in a Startup vs an Established Company?
Business development (BD) is a critical function in any organization, but the approach, challenges, and opportunities differ significantly depending on the company’s size, maturity, and market position. Startups and established companies both aim to generate revenue, acquire clients, and expand partnerships, yet the paths they take often diverge dramatically. Understanding these...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-07 17:30:32 -

How is Success Measured and Reported by a CEO?
CEOs are ultimately responsible for steering their organizations toward success—but how is success actually measured, and how do CEOs report on it? It's not just about revenue or share price. Success encompasses multiple dimensions, from financial performance to cultural health, innovation, and stakeholder satisfaction. 1. Defining Success at the Organizational Level Before measuring...

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Dacey Rankins

adicionou um novo artigo Business
2025-11-17 18:37:51 -

How Long Does It Take to See Results From Business Development Efforts?
Business development (BD) is one of the most misunderstood functions in any organization. People often expect immediate results—new partnerships, new deals, new revenues—and become frustrated when weeks or even months pass before outcomes appear. But business development does not operate on the same timeline as short-cycle sales or direct response marketing. It is a long-game...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-26 13:43:36 -

How Often Should a Business Strategy Be Reviewed or Updated?
In today’s fast-paced and constantly evolving business environment, it’s essential for companies to keep their business strategy relevant and adaptable. However, many business leaders often struggle with the question of how often they should review or update their strategies. The answer is not one-size-fits-all; the frequency of strategic reviews depends on several factors,...

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