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What Is the Difference Between B2B and Consumer Market Research? (Complete 2025 Guide)Introduction: Why Understanding the Difference Matters Market research isn’t one-size-fits-all. The way you study a teenage consumer buying sneakers is completely different from how you research a purchasing manager deciding on enterprise software. This is where the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) market research becomes critical. Both aim...0 Commentarios 0 Acciones 2K Views 0 Vista previa