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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-14 17:04:07 -

Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail Marketing is both an art and a science. It requires creativity, psychology, data analysis, and timing — and even then, success isn’t guaranteed.Thousands of businesses launch campaigns every day, yet many fall short of expectations. Why? Because they make avoidable mistakes. From targeting the wrong audience to mismanaging...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 17:33:24 -

Guerrilla Marketing vs. Viral and Traditional Marketing: What’s the Difference?
Understanding what sets guerrilla tactics apart from viral content and conventional advertising. Introduction: The Evolution of Modern Marketing In today’s hyper-connected, content-saturated world, audiences are bombarded with thousands of marketing messages every day. Traditional advertising still exists — on billboards, TV, and online banners — but it no longer...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-14 14:33:46 -

How Do I Advertise on a Billboard?
Billboard advertising is one of the most visible forms of marketing, capable of reaching thousands—or even millions—of people every day. While it may seem complex or reserved for large brands, billboard advertising is accessible to businesses of all sizes when approached strategically. From selecting the right location to designing creative and measuring results, advertising on a...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-06 19:27:47 -

How Do I Advertise on the Radio?
Radio advertising remains one of the most powerful tools for reaching local and regional audiences. Whether you own a small business, manage a growing brand, or promote events or services, learning how to advertise on the radio can help you build credibility, increase awareness, and drive consistent customer traffic. However, for beginners, the process may seem confusing. Who do you contact?...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-21 19:29:04 -

How Do I Create a Facebook Remarketing Campaign?
Facebook remarketing (also called retargeting) is one of the most powerful tools available for turning interested prospects into paying customers. While prospecting ads introduce your brand to new audiences, remarketing ads focus on users who have already interacted with your business—visited your website, watched your videos, engaged with your social media, or added products to their...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-27 18:13:44 -

How Do I Create a Successful Crowdfunding Campaign?
Creating a successful crowdfunding campaign can be an incredibly rewarding experience, but it requires careful planning, strategy, and execution. Whether you’re raising money for a new product, a creative project, or a personal cause, success largely depends on how well you can communicate your vision, set realistic goals, and engage your supporters. Below are the key steps involved in...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 17:48:52 -

How Do I Find Influencers for My Brand/Campaign?
A comprehensive guide to locating, evaluating, and partnering with the right influencers Introduction: The Importance of Choosing the Right Influencer Influencer marketing has emerged as a powerful channel for driving brand awareness, engagement, and sales. But the success of any campaign depends heavily on selecting the right influencers. A poorly chosen influencer can waste your budget,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 16:30:11 -

How Do I Measure PR Success?
The Ultimate Guide to Public Relations Metrics, KPIs, and ROI Evaluation Public relations has always been about reputation, relationships, and trust — three things that are difficult to quantify. For years, PR was dismissed as “intangible,” a discipline that delivered “exposure” but couldn’t prove business impact. That perception is changing fast. Today,...

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