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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:49:05 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
The B2B market is more competitive than ever. With new entrants, commoditization of technology, and increasing buyer expectations, companies face the challenge of standing out. In fact, Gartner reports that 77% of B2B buyers describe their latest purchase as complex or difficult. To cut through the noise, businesses must go beyond generic marketing claims. True differentiation comes from a...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 18:04:21 -

Is Influencer Marketing Effective for All Types of Brands? (A Complete 2025 Analysis)
Introduction: The Ubiquity of Influence Influencer marketing has become one of the most versatile and impactful strategies in modern advertising. By 2025, nearly 90% of marketers report that influencer collaborations deliver a stronger ROI than traditional digital ads. From tech startups to luxury fashion houses, brands across industries now leverage creators to reach audiences with...

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Dacey Rankins

added blog Business
2025-09-17 10:49:57 -

What Are Examples of Successful Viral Growth?
Viral growth is one of the most powerful drivers of business expansion. While many companies rely on traditional marketing or paid ads, some of the most successful stories in tech and commerce are rooted in virality. These businesses designed their products, incentives, or experiences in ways that encouraged users to spread the word, creating compounding growth without massive advertising...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-30 15:48:26 -

What Types of Content Are Most Effective?
Maximizing Impact Through Strategic Content Formats In the fast-paced digital landscape, content has become the driving force behind brand visibility, customer engagement, and long-term loyalty. But while most businesses recognize the importance of content marketing, a key question remains: “What types of content are most effective?” The answer depends on your business goals, your...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:38:26 -

Which Brands Have Done Successful Guerrilla Marketing Campaigns?
Case studies and success stories that prove creativity beats budget. Introduction: The Power of Creativity in Guerrilla Marketing Guerrilla marketing thrives on imagination, surprise, and bold execution. Unlike traditional advertising, it doesn’t require massive budgets — instead, it relies on capturing attention in unconventional ways. Some of the world’s most memorable...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-29 20:20:35 -

Why is Content Marketing Important?
In the modern digital economy, content marketing has become a core business strategy rather than a secondary tactic. Businesses that once relied on direct advertising now recognize that value-driven content builds trust, authority, and long-term relationships with customers. This article will explore why content marketing matters, its benefits, its role in different industries, and how it...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-09 18:20:24 -

Why Market Research Is Important: Key Benefits and Real-World Impact
Introduction: The Power of Knowing Before You Act In a world where competition is fierce and consumer preferences change by the minute, guessing is a dangerous business strategy. Many brands — both large and small — have launched products, campaigns, and expansions based purely on instinct, only to watch them flop. Others have invested in understanding their market first and...

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