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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:41:02 -

What Challenges Do CMOs Face?
The role of the Chief Marketing Officer (CMO) has never been more demanding. Once seen primarily as the steward of brand messaging, today’s CMO must balance creativity with analytics, long-term vision with short-term performance, and storytelling with technology adoption. They are expected to not only build brand love but also drive measurable business outcomes. Yet, despite the growing...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:35:37 -

What is the Role of a CMO?
In the modern business landscape, the Chief Marketing Officer (CMO) is no longer just the person who runs advertising campaigns. Today’s CMO is a strategic leader, brand architect, customer advocate, and data-driven growth driver. The role of a CMO has evolved dramatically in the last two decades. With the rise of digital platforms, data analytics, customer experience, and global...

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