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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 18:14:51 -

The 10 Most Common Mistakes to Avoid in Influencer Marketing Campaigns (and How to Fix Them)
Introduction: The Hidden Risks Behind a Powerful Strategy Influencer marketing is now one of the most effective tools in a brand’s digital arsenal. With an average return of $5.20 for every $1 spent, it’s no surprise that businesses — from local startups to global corporations — are racing to collaborate with creators. But while influencer marketing can skyrocket...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-10 20:08:59 -

Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)
Introduction: Why Good Research Still Fails Even the most ambitious marketing teams and well-funded research projects can fail to deliver useful insights — not because research isn’t valuable, but because it’s done incorrectly. From poorly designed surveys and unrepresentative samples to misinterpreted data and overconfidence in flawed conclusions, market research mistakes...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:37:23 -

How to Create a Marketing Plan (and the 10 Questions Every Marketer Should Answer)
Introduction Marketing can feel like a vast and complex ecosystem — full of buzzwords, endless platforms, and constantly shifting algorithms. But beneath all that noise, the foundation remains timeless: A clear marketing plan, executed through the right channels, measured intelligently, and adjusted strategically, drives business growth. In this comprehensive guide, we’ll...

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