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Dacey Rankins

adicionou um novo artigo Business
2025-01-10 14:14:06 -

How do I forecast revenue for a new business?
When starting a new business, forecasting revenue can seem like a daunting task. However, an accurate revenue forecast is crucial for planning, securing funding, and guiding your strategy in the early stages of your business. For startups, the challenge lies in predicting future income when historical data is often sparse or non-existent. To help navigate this, it’s essential to combine...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-29 20:14:14 -

What Are Their Financial Metrics?
When conducting competitor analysis, one of the most revealing areas to explore is financial metrics. While marketing strategies, customer engagement, and brand identity show you how a company operates, financial data shows you how well they’re performing. Understanding competitors’ revenue, profit margins, funding, and other key numbers can help you benchmark your own business,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-26 15:14:48 -

What Are Their Strengths and Weaknesses?
Once you’ve identified your competitors, the next step in competitor analysis is evaluating their strengths and weaknesses. This process helps you uncover why customers might choose them over you—or why they might switch to your product or service instead. By understanding these factors, you can position your brand more effectively, seize market opportunities, and avoid costly...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:32:37 -

What is a Brand Audit and Why is it Necessary?
In today’s fast-paced business environment, brands cannot afford to operate blindly. Markets change, competitors innovate, and consumer preferences shift constantly. To stay relevant and competitive, companies must continuously evaluate how their brand is performing in the market. This is where a brand audit comes into play. A brand audit is a comprehensive analysis of your brand’s...

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