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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:56:00 -

What Is B2C Marketing?
Business-to-Consumer (B2C) marketing is the process of promoting and selling products or services directly to individual customers. Unlike B2B (Business-to-Business) marketing, which targets companies and organizations, B2C focuses on personal consumption—the clothes people wear, the food they buy, the apps they download, or the vacations they take. This approach is often faster-paced...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-22 15:41:04 -

What is B2C Marketing? Understanding Business-to-Consumer Strategies
Business-to-Consumer (B2C) marketing refers to the strategies and tactics that businesses use to promote and sell products or services directly to individual consumers. Unlike B2B marketing, which focuses on selling to other businesses, B2C marketing emphasizes the end-user experience, emotional engagement, and fast decision-making. B2C marketing encompasses everything from advertising and...

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