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Dacey Rankins

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2026-05-19 12:49:57 -

How to Get More Clicks on Affiliate Links?
Most affiliate marketers assume their problem is traffic. Usually, it isn’t. The internet is filled with creators attracting thousands of visitors while generating painfully few affiliate clicks. Meanwhile, someone else with a comparatively tiny audience quietly earns consistent commissions from content that feels almost conversational. That difference matters. Because affiliate...

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Dacey Rankins

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2026-05-21 13:11:29 -

How to Increase B2B Conversions? Most Funnels Don’t Have a Traffic Problem
A company once showed me a landing page that converted at 0.8%. They wanted copy tweaks. Button color theories had already entered the conversation. Someone in leadership was deeply committed to changing the CTA from “Book a Demo” to “Get Started Today,” as though verbs alone might resurrect pipeline performance. The real problem sat elsewhere. The page looked...

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Dacey Rankins

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2026-05-26 17:14:23 -

How to Increase Online Sales
A founder once told me her ecommerce problem was traffic. “It’s simple,” she said. “We just need more people visiting the site.” The site already had traffic. Thousands of visitors every week, drifting through beautifully photographed product pages before disappearing into the digital wilderness with the eerie silence of shoppers escaping through a side exit....

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Dacey Rankins

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2025-12-15 17:22:57 -

What Are KPIs in Sales?
KPIs are one of the most important concepts in sales — and also one of the most misunderstood. Many people hear the term “KPIs” and think it’s complicated or only for managers. In reality, KPIs are what make sales predictable, improvable, and scalable. If you don’t track KPIs, you’re guessing.If you track KPIs, you can improve almost everything. This...

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Dacey Rankins

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2026-05-28 16:57:58 -

Why Are Online Sales Dropping? The Quiet Collapse Behind the Dashboard Numbers
At first, the decline looked temporary. A small dip in conversion rates. Slightly weaker repeat purchases. Advertising campaigns that suddenly needed more budget to produce the same results they delivered six months earlier. Nothing catastrophic. The ecommerce team blamed seasonality. Then consumer confidence. Then platform algorithms. Then shipping volatility. Then election-year...

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Dacey Rankins

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2025-11-19 19:37:38 -

Why Closing Is the Most Important Step in Sales
Introduction Sales has many stages—prospecting, qualifying, presenting, handling objections, following up. But out of all of them, one step stands above the rest in determining whether all your effort creates real results: Closing. Without the close, the entire sales process is unfinished.Without the close, there is no revenue, no deal, no impact, no client, and no growth.Closing is...

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