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Dacey Rankins

добавлена новая статья Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

добавлена новая статья Business
2025-09-16 16:30:15 -

How Can I Improve User Retention?
Acquiring new users is only half the battle in building a successful business. The real challenge—and opportunity—lies in retaining users long term. Strong retention indicates that people not only try your product but continue to find value, become loyal advocates, and contribute to predictable revenue streams. Improving retention is both an art and a science, requiring a mix of...

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Dacey Rankins

добавлена новая статья Business
2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-30 15:50:36 -

How Do I Measure Content Marketing Success?
The Ultimate Guide to Tracking, Analyzing, and Optimizing Your Content Strategy Content marketing has become a cornerstone of digital growth, helping businesses attract audiences, build trust, and drive sales. But creating content alone isn’t enough — the real power lies in understanding whether that content is actually working. This raises a vital question: how do you measure...

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Dacey Rankins

добавлена новая статья Business
2025-04-10 14:56:20 -

How Do I Scale My Startup?
Scaling a startup is a thrilling milestone, but it comes with its own unique set of challenges. While the early days are focused on establishing product-market fit, customer acquisition, and finding a sustainable business model, scaling requires a shift toward growth—focusing on increasing revenue, expanding operations, and building a sustainable, scalable infrastructure. Here’s a...

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Dacey Rankins

добавлена новая статья Business
2025-09-11 16:27:38 -

How Does Growth Hacking Differ from Traditional Marketing?
The world of marketing has evolved rapidly over the past decade. While traditional marketing remains a cornerstone of brand building and awareness, a new discipline—growth hacking—has gained prominence, particularly in the startup ecosystem. Both approaches aim to drive business growth, but their methods, priorities, and philosophies differ significantly. Understanding these...

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Dacey Rankins

добавлена новая статья Business
2025-02-05 15:48:26 -

How Will I Market My Business?
Marketing is the lifeblood of any business. Whether you're just starting out or looking to expand your reach, effectively marketing your product or service is essential for attracting and retaining customers. The way you approach marketing will vary based on your target audience, budget, and goals, but one thing is clear: a well-thought-out strategy is key to success. So, how do you market your...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-29 16:13:21 -

How Will We Measure the Success of a Product Launch?
A Comprehensive Guide to Launch Metrics, KPIs, and Continuous Improvement A product launch doesn’t end when your product goes live — that’s actually when the real measurement begins. Knowing how to evaluate the success of your product launch helps you understand whether your efforts achieved the desired business outcomes, and more importantly, where to go next. Many...

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Dacey Rankins

добавлена новая статья Business
2025-09-23 16:33:54 -

What Are Common Challenges in B2C Marketing?
In the fast-moving world of Business-to-Consumer (B2C) marketing, companies face unique hurdles when trying to capture attention, convert prospects, and build long-term loyalty. Unlike B2B, where decision-making involves multiple stakeholders and long cycles, B2C requires marketers to move quickly, create emotional connections, and stand out in highly saturated markets. This article explores...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-15 18:08:58 -

What Are Common Mistakes in Marketing Plans — and How to Avoid Them
Introduction A marketing plan is the foundation of any successful business growth strategy. It defines how a company communicates its value, attracts its target audience, and achieves revenue goals. Yet, despite its importance, many marketing plans fall short because of preventable mistakes. These errors often arise from unclear objectives, inadequate research, poor alignment with business...

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