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How Can I Segment Retention Analytics (Cohorts, Behavior, etc.)?Tracking retention is one of the most important steps in understanding whether your product is delivering ongoing value. But looking at retention as a single metric (like a monthly retention rate) isn’t enough. To gain real insight, businesses must segment retention analytics—breaking users into meaningful groups that reveal patterns in engagement, churn, and loyalty. This article...0 Comentários 0 Compartilhamentos 1K Visualizações 0 Anterior
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How Do You Conduct Market Research and Analyze Your Audience?Every successful business decision begins with one essential ingredient: understanding the audience. Whether you’re launching a new product, entering a new market, or refining your marketing strategy, market research provides the insights needed to reduce risk and maximize success. In today’s data-driven world, businesses have more tools than ever to research markets, segment...0 Comentários 0 Compartilhamentos 1K Visualizações 0 Anterior
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How Do You Create or Develop a Product Strategy?A well-crafted product strategy is the cornerstone of every successful product. Without it, teams risk wasting resources, building features nobody wants, or getting caught in reactive cycles to competitor moves. Developing a strong product strategy is both an art and a science—it requires a deep understanding of the market, customer needs, competitive landscape, and organizational goals....0 Comentários 0 Compartilhamentos 2K Visualizações 0 Anterior
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Should I Segment My Customer Base and Price Accordingly?One of the biggest mistakes businesses make in pricing is treating all customers the same. In reality, not all customers have the same needs, preferences, or willingness to pay. Some want the cheapest option possible, while others are happy to pay a premium for added convenience, quality, or brand reputation. This is where customer segmentation comes into play. Segmenting your customer base...0 Comentários 0 Compartilhamentos 2K Visualizações 0 Anterior
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What Insights Do Data Analysts Commonly Provide?In today’s data-driven business landscape, organizations increasingly rely on data analysts to transform raw numbers into meaningful insights. These professionals play a critical role in identifying trends, diagnosing issues, and supporting decision-making. Without data analysis, businesses risk making assumptions that may not reflect reality. But what kinds of insights do data analysts...0 Comentários 0 Compartilhamentos 3K Visualizações 0 Anterior
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What Is Customer Willingness to Pay?One of the most critical aspects of pricing strategy is understanding how much customers are willing to pay for your product or service. Knowing this can make the difference between a product that sells successfully and one that struggles to find traction. Customer willingness to pay (WTP) is a cornerstone concept in economics and marketing, influencing pricing, product development, and market...0 Comentários 0 Compartilhamentos 2K Visualizações 0 Anterior
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What Is Good–Better–Best (Tiered) Pricing?When businesses want to appeal to a broad range of customers while maximizing revenue, they often turn to good–better–best (GBB) pricing, also known as tiered pricing. This strategy provides customers with multiple options at different price points—usually a basic version, a mid-tier option, and a premium version. It’s a proven approach across industries ranging from...0 Comentários 0 Compartilhamentos 2K Visualizações 0 Anterior
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What is Product Marketing?In today’s competitive business landscape, products alone are not enough to guarantee success. Even the most innovative solution can fail if it isn’t positioned correctly, marketed effectively, or understood by the target audience. This is where product marketing comes in—a discipline that sits at the intersection of product development, sales, and marketing. Product...0 Comentários 0 Compartilhamentos 1K Visualizações 0 Anterior
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What Is User Behavior Modeling and How Is It Applied?In today’s digital ecosystem, companies collect massive amounts of data on how users interact with websites, apps, and products. But raw data alone isn’t enough. To truly understand users and make informed business decisions, organizations rely on user behavior modeling—a structured approach to analyzing, predicting, and simulating user actions. This article explores what...0 Comentários 0 Compartilhamentos 2K Visualizações 0 Anterior
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