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What Is Customer Willingness to Pay?One of the most critical aspects of pricing strategy is understanding how much customers are willing to pay for your product or service. Knowing this can make the difference between a product that sells successfully and one that struggles to find traction. Customer willingness to pay (WTP) is a cornerstone concept in economics and marketing, influencing pricing, product development, and market...0 Σχόλια 0 Μοιράστηκε 808 Views 0 Προεπισκόπηση
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What Is Good–Better–Best (Tiered) Pricing?When businesses want to appeal to a broad range of customers while maximizing revenue, they often turn to good–better–best (GBB) pricing, also known as tiered pricing. This strategy provides customers with multiple options at different price points—usually a basic version, a mid-tier option, and a premium version. It’s a proven approach across industries ranging from...0 Σχόλια 0 Μοιράστηκε 563 Views 0 Προεπισκόπηση