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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 19:17:22 -

Common Mistakes to Avoid When Storytelling in Marketing
Storytelling has become one of the most powerful tools in modern marketing — a bridge between information and emotion, logic and trust. But while many brands now understand the importance of storytelling, far fewer execute it well. A weak or misguided story can alienate your audience, confuse your message, or even damage credibility. This comprehensive guide explores the most common...

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Dacey Rankins

added blog Business
2025-08-26 12:13:30 -

How Do User Stories Fit into Agile?
Agile frameworks like Scrum, Kanban, and XP thrive on the idea of breaking complex product development into smaller, incremental pieces. At the heart of this philosophy lies the user story—a concise, human-centered way of describing functionality. While Agile teams rely on ceremonies such as sprint planning, retrospectives, and reviews, user stories serve as the fuel for these cycles,...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 17:27:57 -

What Is Storytelling in Marketing and Why Does It Matter?
In the modern marketing landscape — where consumers are bombarded with ads, posts, and promotions every minute — one thing still cuts through the noise: a good story. Storytelling is the heart of human communication. It’s how people remember, connect, and make sense of information. In marketing, storytelling turns a brand from a faceless business into a relatable, emotional...

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