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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 19:59:20 -

Paid, Owned, and Earned Media: The Three Pillars of Digital Marketing
Introduction: Why These Three Media Types Matter Digital marketing is built on three core pillars: Paid Media, Owned Media, and Earned Media. Every brand, from startups to global corporations, relies on some combination of the three. Paid Media gives businesses instant visibility. Owned Media builds long-term authority and customer relationships. Earned Media boosts credibility...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 16:58:46 -

What Are Effective Marketing Channels?
Introduction: The Challenge of Channel Overload The modern marketing landscape can feel overwhelming. There are more channels than ever — from TikTok to TV, Google Ads to guerrilla campaigns — all promising visibility and engagement. The real question isn’t “how many channels can we use?” but rather, “which channels are most effective for reaching our...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 18:02:28 -

What Are the 4 Ps of Marketing? A Complete Guide to the Marketing Mix
Introduction: Why Every Marketer Needs to Master the 4 Ps Whether you’re running a startup, managing a small business, or scaling a global brand, one concept remains at the heart of all marketing success — the Marketing Mix, often referred to as the 4 Ps of Marketing. Developed by E. Jerome McCarthy in the 1960s, the 4 Ps framework provides a structured way to design, communicate,...

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