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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:49:58 -

How Much Should I Budget for Digital Marketing?
Introduction: Why Budgeting Matters Digital marketing is one of the most cost-effective ways to grow a business—but only if you allocate resources wisely. Too little investment can limit reach, while overspending without strategy can drain resources without delivering results. Budgeting is not just about money—it’s about planning, priorities, and ROI. A clear budget allows...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:48:49 -

How to Create a Digital Marketing Strategy
Introduction: Why Strategy Matters Digital marketing without strategy is like sailing without a map—you may move, but you won’t know if you’re heading in the right direction. Many businesses make the mistake of posting sporadically on social media, running ads without a clear goal, or producing content without understanding their audience. A digital marketing strategy...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 19:58:18 -

Strategy vs. Tactics in Digital Marketing: What’s the Difference?
Introduction: Why This Distinction Matters One of the biggest mistakes businesses make in digital marketing is confusing strategy with tactics. They are closely related, but not the same. Without a strategy, tactics lack direction. Without tactics, strategy remains theoretical. Think of it like a road trip: Strategy = choosing the destination (overall plan). Tactics = the actual...

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