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Dacey Rankins

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2025-04-11 16:58:52 -

How do I find my first customers?
Every startup starts with zero customers. The first few are the hardest to get—but they’re also the most important. They validate your idea, give you valuable feedback, and can become your earliest advocates. So, how do you go from zero to one (and beyond)? Here’s a practical guide to finding your first customers. 1. Start With Your Network Before casting a wide net, tap...

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Dacey Rankins

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2025-03-21 14:09:25 -

How Startups Can Validate Their Business Ideas
For startups, one of the most crucial steps before launching a product or service is validating the business idea. This process ensures that the business concept has market demand and can sustain itself in the competitive landscape. Without proper validation, startups risk investing significant time and resources into an idea that might not resonate with their target audience. Here’s how...

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Dacey Rankins

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2025-08-19 17:56:29 -

What Is an MVP and Why Is It Important?
In the fast-paced world of product development, businesses face constant pressure to deliver value to customers quickly while minimizing risk. One of the most widely adopted strategies for achieving this balance is the development of a Minimum Viable Product (MVP). The concept of an MVP has become central to Lean Startup methodology, Agile product development, and modern innovation practices....

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Dacey Rankins

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2025-09-04 12:15:32 -

What Is Price Skimming?
In the world of pricing strategies, price skimming is one of the most well-known approaches for introducing new products to the market. It involves launching with a high initial price to capture early adopters who are willing to pay a premium, then gradually lowering the price over time to attract broader market segments. This strategy has been used successfully by technology companies, luxury...

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