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Dacey Rankins

added blog Marketing and Advertising
2025-10-03 20:34:31 -

How to Build an Email List from Scratch (Step-by-Step Guide)
Introduction Email remains one of the most effective digital marketing channels, offering businesses direct access to their audience without being at the mercy of changing algorithms. But before you can send campaigns that convert, you need something vital: a high-quality email list. Building an email list from scratch may seem daunting, especially if you’re just starting out. However,...

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Dacey Rankins

added blog Business
2025-12-17 18:54:48 -

What Is a Lead Magnet and How Do I Create One?
A lead magnet is one of the most effective tools in modern lead generation. When done correctly, it attracts the right audience, pre-qualifies prospects, and builds trust before a sales conversation ever begins. When done poorly, it attracts the wrong people and fills your funnel with low-quality leads. This article explains what a lead magnet is, why it works, the most effective types of lead...

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