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Dacey Rankins

added blog Business
2026-05-18 12:46:41 -

Do I Need Email Marketing?
For a long time, I treated email marketing like a retirement plan. Important eventually.Optional right now. Social media felt faster. Louder. More culturally relevant. Email, by comparison, seemed strangely unglamorous—an aging infrastructure surviving mostly through habit and corporate inertia. Then an algorithm change erased nearly 70% of my reach in less than two weeks. No...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-03 20:32:36 -

How Does Email Marketing Work? A Beginner’s Guide
Introduction Email marketing is one of the most reliable and cost-effective digital marketing channels available today. With billions of emails sent daily, some may assume inboxes are overcrowded and email marketing is outdated. However, the opposite is true—when done correctly, email marketing drives higher engagement, deeper relationships, and stronger ROI than many other strategies....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-03 20:34:31 -

How to Build an Email List from Scratch (Step-by-Step Guide)
Introduction Email remains one of the most effective digital marketing channels, offering businesses direct access to their audience without being at the mercy of changing algorithms. But before you can send campaigns that convert, you need something vital: a high-quality email list. Building an email list from scratch may seem daunting, especially if you’re just starting out. However,...

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