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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 20:02:19 -

The Main Types of Direct Marketing (With Examples)
Introduction: Why Knowing the Types Matters Direct marketing has grown far beyond flyers and phone calls. Today, it includes digital channels like email, SMS, and even social media messaging. For businesses, choosing the right type of direct marketing depends on their audience, goals, and budget. Understanding the strengths and weaknesses of each approach allows marketers to build a...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:43:43 -

What is B2C Marketing?
Business-to-Consumer (B2C) marketing refers to strategies and tactics that companies use to promote products or services directly to individual consumers. Unlike Business-to-Business (B2B) marketing, which targets other companies, B2C marketing focuses on emotional appeal, convenience, and customer experience to drive purchases. With the rise of e-commerce, social media, and mobile technology,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 20:01:28 -

What Is Direct Marketing? A Complete Guide
Introduction: Understanding Direct Marketing Direct marketing is one of the oldest yet most effective forms of advertising. Unlike broad mass media ads, it focuses on communicating directly with individual consumers to encourage immediate action—whether that’s buying a product, signing up for a newsletter, or responding to a message. The rise of digital platforms has made direct...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-03 20:35:49 -

What Kind of Content Should I Include in My Emails to Engage Subscribers?
Introduction Your email list is one of your most valuable assets, but a list alone doesn’t guarantee results. The content you send is what determines whether subscribers open, read, and act—or ignore, unsubscribe, and mark you as spam. So, what kind of content actually keeps subscribers engaged? The answer lies in balancing value with promotion, personalization with consistency,...

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