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Dacey Rankins

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2025-02-28 15:57:27 -

What Ethical Considerations Are Involved in Influencer Marketing?
Influencer marketing has become one of the most prominent strategies in digital marketing today. Brands collaborate with influencers to promote products or services, capitalizing on the influencers’ ability to connect with their audience. However, with this power comes significant ethical responsibility. As influencer marketing grows in popularity, it raises important ethical concerns,...

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Dacey Rankins

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2025-08-22 19:23:32 -

How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?
User behavior analysis (UBA) is the practice of studying how people interact with a product, service, or platform, then turning those insights into meaningful strategies. It has become one of the most powerful tools for modern businesses because it allows decisions to be based not on assumptions but on real evidence. Whether it’s in marketing, product development, or UX design, user...

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Dacey Rankins

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2025-09-12 16:22:41 -

What Are the Challenges or Critiques of Growth Hacking?
Since the term was first introduced in 2010, growth hacking has become one of the most talked-about concepts in modern marketing and product development. It’s praised for its creativity, data-driven nature, and ability to deliver rapid results without the hefty budgets required by traditional marketing. But growth hacking isn’t without its challenges and critics. Some argue that it...

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