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Dacey Rankins

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2026-09-11 06:19:01 -

How Can I Make My Event Attractive to Sponsors? 10 Ways to Increase Sponsorship Value
You can have a beautiful venue. A respected speaker. A packed agenda. A polished website. And still struggle to get sponsors. Why? Because sponsors are not buying your event. They are buying what your event can do for them. That distinction changes the entire sponsorship conversation. A company does not invest $10,000, $25,000, or $100,000 simply because your event is impressive. It...

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Dacey Rankins

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2026-09-11 06:42:25 -

How Do I Retain Event Sponsors? The Real Work Starts After the Check Clears
You got the sponsor. Great. Now comes the harder part. Getting them to come back. Because a sponsor who signs once is a sale. A sponsor who renews three years in a row is a business relationship. And that distinction changes everything. Too many event organizers spend 90 percent of their energy landing sponsors and almost none of it thinking about what happens after the contract is...

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Dacey Rankins

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2026-09-11 06:36:18 -

How Do I Sell Sponsorships for an Event? A Practical Guide to Closing Sponsors
You have a great event. You have speakers. You have a venue. You have an audience. And you need money. So you create a sponsorship package, send it to a few companies, and wait. Nothing happens. A week passes. Then two. Maybe someone replies with, “Thanks for reaching out. We’ll keep this in mind.” Translation? No. The problem usually isn't that companies don't...

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Dacey Rankins

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2026-09-09 12:31:35 -

How Do You Determine Sponsorship Value?
A sponsorship can be worth $5,000. It can be worth $50,000. It can be worth $500,000. And here’s the uncomfortable part: the number is not determined by the size of the logo. Sponsorship value is determined by what a sponsor can reasonably expect to gain from the relationship—and how difficult that opportunity would be to replicate somewhere else. That distinction changes...

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Dacey Rankins

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2026-09-11 06:15:58 -

What Do Event Sponsors Receive in Return? The Real Value Behind Sponsorship
A company gives an event $25,000. What does it get back? If your answer is “a logo on the website,” you have a sponsorship problem. A serious sponsor is not buying pixels. It is not buying a banner. It is not buying the privilege of seeing its name printed on a step-and-repeat backdrop. It is buying an opportunity. Maybe that opportunity is to meet 500 potential customers....

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Dacey Rankins

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2026-09-11 06:03:00 -

What Factors Determine Sponsorship Pricing?
A sponsor says they are interested. You have the audience. You have the event. You have the proposal. Then comes the question that makes even experienced organizers pause: “How much is the sponsorship?” Now what? Some people look at their event budget and start dividing. Others check what a competitor charged last year. Some pick a round number because it sounds impressive....

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