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Dacey Rankins

a adăugat un sunet Business
2025-09-01 09:25:37 -

How Do I Migrate from Universal Analytics to GA4?
With the official sunset of Universal Analytics (UA) in July 2023, businesses that relied on UA for years had no choice but to adopt Google Analytics 4 (GA4). Migration isn’t as simple as flipping a switch—GA4 is not backward compatible with UA. Instead, it introduces an entirely different data model, new terminology, and a new way of thinking about digital analytics. This article...

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Dacey Rankins

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2025-08-30 00:48:39 -

What Are Goals in Google Analytics, and How Do I Create Them?
Google Analytics is more than just a traffic counter. It’s a tool designed to help you measure the effectiveness of your website in achieving real business objectives. To do that, you need to go beyond basic metrics like pageviews and sessions. That’s where Goals come in. Goals in Google Analytics allow you to measure whether users are taking the actions you care about most....

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Dacey Rankins

a adăugat un sunet Business
2025-09-01 09:24:11 -

What is Google Analytics 4 (GA4)?
Google Analytics 4, commonly referred to as GA4, is Google’s latest analytics platform that officially replaced Universal Analytics (UA) in July 2023. Unlike UA, which had been the industry standard for over a decade, GA4 introduces a fundamentally different approach to collecting, processing, and reporting data. It was designed to meet modern data needs, balancing advanced machine...

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Dacey Rankins

a adăugat un sunet Business
2025-08-30 00:36:08 -

What Is Google Analytics, and How Does It Work?
In today’s digital-first world, websites are the front door to businesses, organizations, and brands. But simply having a website is not enough—you need to understand how visitors interact with it, what drives them there, and whether your site is achieving its goals. This is where Google Analytics comes in. Google Analytics is one of the most widely used web analytics tools in the...

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Dacey Rankins

a adăugat un sunet Business
2025-08-25 17:05:01 -

What Kinds of User Behavior Metrics Matter Most?
Understanding user behavior metrics is critical for businesses that want to optimize websites, apps, and digital products. These metrics go beyond surface-level vanity numbers like page views—they reveal how users actually interact with content, what keeps them engaged, and where they struggle. By tracking the right behavioral metrics, organizations can improve user experience, increase...

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