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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:55:53 -

How Do You Measure the Success of Product Marketing?
Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned, launched, and adopted successfully. But unlike roles that have direct ownership of revenue or leads, measuring the impact of product marketing can be tricky. Success is not defined by vanity metrics or activity volume—it’s defined by business outcomes that reflect adoption, growth, and customer...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:57:46 -

How Is Product Marketing Different from Product Management?
In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...

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