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What did behavioral economists discover?What Did Behavioral Economists Discover? The Quiet Collapse of a Perfect Model For much of the twentieth century, economics was built on an elegant assumption: humans behave like rational agents. They gather information, process it consistently, and choose the option that maximizes utility. The model was not meant to describe people perfectly. It was meant to simplify reality. And for a...0 Comments 0 Shares 286 Views 0 Reviews