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Dacey Rankins

added blog Business
2025-09-01 09:24:11 -

What is Google Analytics 4 (GA4)?
Google Analytics 4, commonly referred to as GA4, is Google’s latest analytics platform that officially replaced Universal Analytics (UA) in July 2023. Unlike UA, which had been the industry standard for over a decade, GA4 introduces a fundamentally different approach to collecting, processing, and reporting data. It was designed to meet modern data needs, balancing advanced machine...

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Dacey Rankins

added blog Business
2025-09-01 09:28:13 -

What Other Questions Do Users Often Ask About GA4?
Since the launch of Google Analytics 4 (GA4), many marketers, analysts, and business owners have raised recurring questions about how the tool works and how it differs from Universal Analytics (UA). Beyond the standard migration and setup issues, users are curious about how to measure performance, interpret metrics, and create meaningful reports. This article explores the other common...

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