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How Is Product Marketing Different from Product Management?In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...0 Σχόλια 0 Μοιράστηκε 355 Views 0 Προεπισκόπηση
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The Challenge of Educating Other Functions About Product MarketingProduct Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...0 Σχόλια 0 Μοιράστηκε 370 Views 0 Προεπισκόπηση
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What is the Best Way to Pitch Investors as a Startup Founder?As a startup founder, securing investment is often the key to turning your vision into a reality. But how do you effectively pitch to investors who are inundated with countless proposals? Crafting a compelling pitch that captures their attention and convinces them to invest in your business requires more than just a great idea. It’s about showcasing your startup’s potential, market...0 Σχόλια 0 Μοιράστηκε 8χλμ. Views 0 Προεπισκόπηση
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What Tools and Methods Support PMMs?Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...0 Σχόλια 0 Μοιράστηκε 341 Views 0 Προεπισκόπηση