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Dacey Rankins

a adăugat un sunet Business
2025-12-08 18:41:04 -

How Do I Identify My Ideal Customer Profile (ICP)?
One of the biggest reasons startups fail at sales is not because their pitch is weak, or their price is wrong, or their marketing is bad — it’s because they’re selling to the wrong people. Without clearly defining your Ideal Customer Profile (ICP), every part of your sales process becomes harder: prospecting, qualifying, pitching, closing, and retention. A strong ICP is the...

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Dacey Rankins

a adăugat un sunet Business
2025-12-08 18:35:41 -

How Do I Prospect Effectively?
Prospecting is the engine that powers every business. Whether you’re a founder, a new sales rep, or someone responsible for generating pipeline, your ability to prospect effectively determines how many conversations, meetings, and deals your company creates. Yet most people struggle with prospecting because they approach it randomly, inconsistently, or without a clear system....

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-09-22 15:34:32 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In B2B organizations, growth doesn’t happen by chance—it’s the result of disciplined strategy, constant measurement, and a willingness to adapt. Yet, many leadership teams fall into the trap of focusing only on surface-level metrics like quarterly revenue or lead volume. While important, these numbers don’t tell the full story. The most successful B2B leaders ask better...

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Dacey Rankins

a adăugat un sunet Business
2025-12-08 18:49:43 -

What’s the Difference Between a Lead and a Prospect?
If you’re new to sales, prospecting, or startup growth, there’s one distinction you must understand before sending a single cold email or picking up the phone: Leads and prospects are NOT the same thing. They might sound similar, and many beginners mistakenly use the words interchangeably, but they represent different stages of the customer journey — and mixing them up can...

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