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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-09 05:08:47 -

How do brands affect decisions?
How Do Brands Affect Decisions? The Choice That Feels Personal A person stands in front of a shelf filled with nearly identical products. The ingredients are similar. The prices differ only slightly. The functional differences are difficult to detect. Yet the decision feels obvious. One brand simply feels better. More trustworthy. More familiar. More appropriate. The interesting...

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Dacey Rankins

added blog Business
2026-05-26 17:07:53 -

What Influences Consumer Decisions?
A woman stands frozen in the cereal aisle holding two nearly identical boxes. One costs $4.99. The other costs $7.49 and features minimalist typography, muted earth tones, and language suggesting the oats were harvested by emotionally fulfilled farmers somewhere near a mountain range. She buys the expensive one. Not because she carefully evaluated nutritional superiority. Not because the...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-09 05:11:25 -

What is the anchoring effect in pricing?
What Is the Anchoring Effect in Pricing? The First Number Changes Everything A customer enters a store looking for a watch. The first model they see costs $2,000. A few minutes later, they find another watch priced at $800. Suddenly, $800 feels reasonable. Perhaps even inexpensive. Had the customer encountered the $800 watch first, the reaction might have been very different. The...

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