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Dacey Rankins

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2025-10-03 21:10:13 -

Are Facebook Ads Worth It in 2023? Pros, Cons, and Best Practices
Introduction Facebook Ads have been a cornerstone of digital marketing for more than a decade. With their precise targeting, massive reach, and cost-effective pricing, they’ve allowed businesses of all sizes to reach their ideal customers. But as of 2023, competition is tougher, privacy laws have evolved, and new platforms like TikTok and Instagram Reels have shaken the landscape. So,...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-08 17:21:05 -

Are Micro-Influencers Worth It? A Deep Dive into the Power of Smaller Voices
Introduction: The Rise of the Micro-Influencer In the fast-paced world of digital marketing, influencer marketing has become one of the most powerful ways for brands to connect authentically with their audiences. But as the influencer landscape matures, marketers have started to realize that bigger isn’t always better. While macro- and mega-influencers boast massive followings,...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-14 17:04:07 -

Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail Marketing is both an art and a science. It requires creativity, psychology, data analysis, and timing — and even then, success isn’t guaranteed.Thousands of businesses launch campaigns every day, yet many fall short of expectations. Why? Because they make avoidable mistakes. From targeting the wrong audience to mismanaging...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-03 15:06:23 -

Content Marketing Strategy: How to Build One That Works
Creating content is easy.Creating content that drives measurable business growth — that’s where strategy comes in. A well-defined content marketing strategy ensures every article, video, or social post serves a purpose. It aligns your efforts with real goals, so you’re not just posting “because everyone else is.” In this continuation, we’ll break down how...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-07 17:33:24 -

Guerrilla Marketing vs. Viral and Traditional Marketing: What’s the Difference?
Understanding what sets guerrilla tactics apart from viral content and conventional advertising. Introduction: The Evolution of Modern Marketing In today’s hyper-connected, content-saturated world, audiences are bombarded with thousands of marketing messages every day. Traditional advertising still exists — on billboards, TV, and online banners — but it no longer...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-25 17:43:59 -

How CMOs Measure Marketing Effectiveness and Overcome Challenges
In today’s rapidly evolving business landscape, measuring marketing effectiveness is critical for any Chief Marketing Officer (CMO). A CMO’s role extends beyond campaign execution; they must analyze results, optimize strategies, and navigate challenges to ensure marketing drives business growth. This comprehensive guide explores how CMOs assess performance, identify key performance...

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Dacey Rankins

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2025-12-18 19:35:45 -

How Do Ads (Google & Facebook) Help Generate Leads?
Paid advertising is one of the fastest and most controllable ways to generate leads. When done correctly, Google Ads and Facebook (Meta) Ads allow businesses to place the right message in front of the right person at the right time — and measure every result. This article explains how ads generate leads, how Google and Facebook ads differ, what they cost, how ROI works, and how to set up...

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Dacey Rankins

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2025-11-17 18:50:31 -

How Do I Build and Maintain Long-Term Relationships with Partners and Clients?
Building and maintaining long-term relationships with partners and clients is the foundation of successful business development. While deals, contracts, and one-time sales can provide temporary revenue, it is the ongoing relationships that generate sustainable growth, repeat business, and strategic opportunities. Relationships require consistent effort, clear communication, trust, and alignment...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-29 20:35:28 -

How Do I Create a Content Marketing Strategy?
A Step-by-Step Guide to Building a Sustainable Framework for Growth Content marketing has become one of the most effective ways for businesses to attract, engage, and convert their audiences. However, success doesn’t come from posting random blogs or sharing occasional social media updates. It requires a well-defined content marketing strategy—a structured plan that aligns with...

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