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Michael Pokrovski

toegevoegd een audio Decision Making and Problem Solving
2026-06-10 12:07:05 -

Can behavioral economics improve public policy?
Can Behavioral Economics Improve Public Policy? The Letter That Collected Millions A government agency wanted citizens to pay their taxes on time. The traditional solution was familiar. Increase enforcement. Expand audits. Strengthen penalties. Communicate the legal consequences of noncompliance. Instead, researchers tested something remarkably simple. They changed a sentence in a letter....

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Michael Pokrovski

toegevoegd een audio Decision Making and Problem Solving
2026-06-10 12:12:12 -

How do businesses use behavioral economics?
How Do Businesses Use Behavioral Economics? The $8 Bottle of Wine A restaurant owner faced a familiar problem. Customers rarely ordered the cheapest bottle of wine on the menu. That was not surprising. People often associate low prices with low quality. But they also rarely selected the most expensive bottle. That was not surprising either. Most diners preferred moderation. The owner...

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Michael Pokrovski

toegevoegd een audio Decision Making and Problem Solving
2026-06-10 12:04:19 -

What is “nudge theory”?
What Is “Nudge Theory”? The Fly in the Urinal One of the most famous lessons in behavioral economics began with a fly. Not a real fly. A small image of one. Airport officials at Amsterdam Schiphol Airport noticed a recurring problem in men's restrooms. Cleaning costs were high because many users missed the intended target. The solution did not involve stricter rules,...

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Michael Pokrovski

toegevoegd een audio Decision Making and Problem Solving
2026-06-10 11:59:37 -

What is a nudge in behavioral economics?
What Is a Nudge in Behavioral Economics? The Choice You Never Noticed Imagine entering a cafeteria. You are hungry, distracted, and perhaps in a hurry. You glance at the food options. Fresh fruit sits at eye level. Desserts are available too, but they occupy a lower shelf that requires a deliberate reach. You select an apple. The decision feels entirely your own. And in an important sense,...

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