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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:11:59 -

How Does SEO Help With Customer Acquisition?
Search engine optimization (SEO) is one of the most powerful and sustainable customer acquisition channels available to modern businesses. Unlike paid advertising, SEO does not stop working when budgets pause. Instead, it compounds over time, attracts high-intent users, and lowers customer acquisition cost (CAC) as it scales. This article explores how SEO helps with customer acquisition, why...

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Dacey Rankins

added blog Business
2025-04-03 14:49:56 -

How Do Startup Founders Attract Their First Customers?
For many startup founders, one of the biggest challenges they face is attracting their first customers. Securing a customer base early on is crucial not only for survival but for building momentum in an often-uncertain journey. The early days of a startup are typically filled with countless uncertainties, but effective customer acquisition strategies can lay the foundation for long-term...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:04:29 -

How Does Content Marketing Support Customer Acquisition?
Content marketing is one of the most powerful and sustainable tools for customer acquisition. Unlike paid advertising, which stops the moment budgets are paused, content marketing builds long-term assets that continuously attract, educate, and convert customers. When done correctly, content marketing doesn’t just drive traffic—it drives qualified customers, lowers acquisition...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:55:49 -

Press Releases: Common Mistakes to Avoid and How to Measure Their Effectiveness
A press release remains one of the most powerful tools in public relations and marketing, allowing businesses to communicate newsworthy events, product launches, partnerships, or milestones directly to media outlets and the public. However, creating an effective press release is not as simple as writing a few paragraphs and sending it out. Many organizations fall into common traps that diminish...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-16 16:33:31 -

What Channels Are Best for Customer Acquisition?
Choosing the right customer acquisition channels can determine whether your business grows efficiently or struggles with high costs and inconsistent results. With so many options available, it’s easy to spread resources too thin or invest heavily in the wrong places. This article breaks down the best customer acquisition channels, how they work, their strengths and weaknesses, and when...

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