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Dacey Rankins

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2024-09-24 13:59:14 -

How to Create a Strong B2B Value Proposition
Attention spans around the world are shrinking due to the sheer amount of information we have to process every day. This means that people like you and I working in sales and marketing in the B2B industry usually have about three seconds to grab a prospect's attention. Yes, you heard right. You have three seconds to make a good first impression on potential customers to then encourage them to...

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Dacey Rankins

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2025-04-21 18:11:16 -

How Can a Startup Biography Attract Investors?
In the competitive world of startups, grabbing the attention of investors goes beyond having a great product or service. A compelling startup biography can be a game-changer—it serves as both a narrative and a strategic tool that communicates the company’s identity, direction, and potential. A well-articulated startup biography offers investors more than just background...

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Dacey Rankins

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2025-04-19 14:44:16 -

How Can a Startup Biography Attract Investors?
In the competitive world of startups, first impressions matter — especially when trying to win over investors. One often-overlooked but incredibly powerful tool in an entrepreneur’s arsenal is a well-crafted startup biography. Far from being just a backstory, it can serve as a strategic asset that highlights the startup’s potential and earns investor confidence. A strong...

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Dacey Rankins

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2025-08-18 13:30:56 -

How Can Your Product Be Improved or Differentiated?
In today’s competitive marketplace, no product exists in isolation. Customers often have dozens of alternatives, and their expectations evolve rapidly. For a product to remain relevant and competitive, it must continually be improved and differentiated from competitors. Improvement ensures the product keeps up with customer needs and technological progress, while differentiation creates...

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Dacey Rankins

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2025-08-21 16:33:32 -

How Do You Create or Develop a Product Strategy?
A well-crafted product strategy is the cornerstone of every successful product. Without it, teams risk wasting resources, building features nobody wants, or getting caught in reactive cycles to competitor moves. Developing a strong product strategy is both an art and a science—it requires a deep understanding of the market, customer needs, competitive landscape, and organizational goals....

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Dacey Rankins

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2025-09-15 19:00:21 -

How Would You Approach Positioning a New Product for a New Buyer Persona?
Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...

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Dacey Rankins

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2025-03-03 14:26:11 -

What Are the Key Elements of a Successful Startup?
Starting a new business is an exciting venture, but it comes with its own set of challenges. To turn your startup into a thriving enterprise, there are several key elements that you must focus on. These elements not only help in building a strong foundation but also ensure sustainable growth as your business evolves. Below are the key success factors that every entrepreneur should consider when...

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Dacey Rankins

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2025-08-21 16:47:26 -

What Frameworks Are Useful for Developing Product Strategy?
Developing a strong product strategy is one of the most critical responsibilities for product managers, CEOs, and business leaders. A well-crafted product strategy ensures that a company’s products not only meet customer needs but also align with broader organizational goals, market opportunities, and long-term vision. However, creating a successful strategy requires structure, clarity,...

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Dacey Rankins

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2025-01-09 15:23:12 -

What is a business model?
A business model is a crucial component of any company, whether it's a startup or an established enterprise. It essentially defines how a business creates, delivers, and captures value. In other words, a business model outlines a company's plan for generating profit. It details the products or services offered, the target markets, and anticipated expenses, serving as a roadmap for both internal...

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Dacey Rankins

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2024-12-23 16:01:27 -

What is Business Strategy? A Clear Definition and Examples
Business strategy is a crucial concept that defines how a company will achieve its long-term objectives and maintain a competitive edge in the marketplace. It involves a plan of action or a set of decisions aimed at positioning a company in a way that ensures its success, growth, and profitability over time. Whether you’re running a small startup or a large corporation, a well-thought-out...

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