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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-06 15:19:56 -

How Do I Write Good Ad Copy?
Advertising succeeds or fails largely because of words. Even in highly visual campaigns, ad copy plays a central role in shaping meaning, guiding attention, and motivating action. Good ad copy does more than describe a product—it persuades, connects, and moves people to respond. Writing effective ad copy is both an art and a discipline. It requires creativity, empathy, clarity, and a...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-07 14:32:02 -

What Books or Biographies Are Written by Advertising Legends?
Advertising is an industry built on ideas, persuasion, and storytelling—so it is no surprise that many of its greatest figures turned to writing to document their philosophies, careers, and lessons. Over the past century, advertising legends have written books that go far beyond career memoirs. These works have shaped how advertising is practiced, taught, and understood across...

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