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Dacey Rankins

added blog Business
2025-09-01 09:25:37 -

How Do I Migrate from Universal Analytics to GA4?
With the official sunset of Universal Analytics (UA) in July 2023, businesses that relied on UA for years had no choice but to adopt Google Analytics 4 (GA4). Migration isn’t as simple as flipping a switch—GA4 is not backward compatible with UA. Instead, it introduces an entirely different data model, new terminology, and a new way of thinking about digital analytics. This article...

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Dacey Rankins

added blog Business
2025-08-30 00:42:37 -

How Do I Set Up Google Analytics on My Website?
Setting up Google Analytics is one of the most valuable steps you can take to understand your website’s performance. It gives you insights into where your visitors come from, how they interact with your site, and whether your online goals are being met. For many website owners, the setup process may sound intimidating. However, Google has designed the steps to be straightforward, and...

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Dacey Rankins

added blog Business
2025-08-22 19:23:32 -

How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?
User behavior analysis (UBA) is the practice of studying how people interact with a product, service, or platform, then turning those insights into meaningful strategies. It has become one of the most powerful tools for modern businesses because it allows decisions to be based not on assumptions but on real evidence. Whether it’s in marketing, product development, or UX design, user...

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Dacey Rankins

added blog Business
2025-08-22 18:42:56 -

How is User Behavior Tracked?
In the digital age, businesses thrive when they understand how users interact with their products, websites, or mobile apps. Tracking user behavior provides the insights needed to create meaningful, seamless experiences and optimize product strategy. But the big question is: how is user behavior tracked? This article explores the main methods, tools, challenges, and best practices for...

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Dacey Rankins

added blog Business
2025-08-28 17:48:52 -

How Much Time Does It Take to Work With Analytics Tools?
Analytics tools have become an essential part of modern business decision-making. Whether you’re running a small online store, managing a marketing campaign, or analyzing enterprise-level operations, tools like Google Analytics, Mixpanel, HubSpot, or Tableau help make sense of massive amounts of data. But one of the most common questions beginners and even experienced professionals ask...

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Dacey Rankins

added blog Business
2025-08-12 15:42:33 -

How to Adopt a Data-Driven Hiring Process?
A data-driven hiring process leverages objective metrics and analytics to make better recruitment decisions. It minimizes biases, improves candidate quality, and increases the efficiency of hiring efforts by using quantifiable information. What Is Data-Driven Hiring? Data-driven hiring uses measurable data points such as: Candidate assessment scores Time-to-hire metrics...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 17:24:18 -

How to Measure and Track Influencer Marketing ROI: A Complete Guide for 2025
Introduction: Why Measuring Influencer ROI Matters Influencer marketing has evolved from a trendy tactic into a central pillar of digital marketing strategy. Brands now spend billions annually collaborating with creators across Instagram, TikTok, YouTube, and emerging platforms. However, despite its popularity, many marketers still struggle to quantify the true return on investment (ROI) of...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:40:54 -

How to Measure the Effectiveness of Your Copywriting Efforts
Introduction: Why Measuring Copywriting Matters Copywriting is often described as the “art of persuasion.” But in business, art without measurable results is a gamble. It doesn’t matter how clever a headline sounds or how poetic a product description feels—if the words don’t convert readers into action, they fail their purpose. Yet, measuring copywriting...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 15:08:05 -

How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results. Introduction: The Challenge of Measuring the Unconventional Guerrilla marketing is designed to be disruptive, surprising, and viral — but that very nature makes it difficult to measure. When a campaign happens on the street, on social media, or across news outlets, how do you connect that buzz to actual sales, engagement, or brand...

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Dacey Rankins

added blog Business
2025-08-30 00:38:48 -

Is Google Analytics Free to Use?
One of the reasons Google Analytics has become the most popular web analytics tool in the world is that it’s available at no cost for most users. But as with many technology products, the answer to whether it’s “free” depends on your needs, the size of your organization, and the level of insights you’re looking for. In this article, we’ll break down what...

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