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Dacey Rankins

added blog Business
2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Dacey Rankins

added blog Business
2025-12-02 18:51:11 -

How Do I Create a Successful Pitch?
Pitching is one of the most important skills in business — whether you’re asking for funding, trying to win clients, presenting a new idea to leadership, or simply trying to persuade people to support your plan. A pitch is not just information. It is communication with intent, designed to move someone toward action. A successful pitch is clear, structured, engaging, memorable, and...

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Dacey Rankins

added blog Business
2025-09-14 20:28:42 -

How Do You Conduct Market Research and Analyze Your Audience?
Every successful business decision begins with one essential ingredient: understanding the audience. Whether you’re launching a new product, entering a new market, or refining your marketing strategy, market research provides the insights needed to reduce risk and maximize success. In today’s data-driven world, businesses have more tools than ever to research markets, segment...

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Dacey Rankins

added blog Business
2025-02-27 17:07:04 -

How Is the Success of an Influencer Marketing Campaign Measured?
Influencer marketing has become one of the most powerful tools for brands to connect with their target audience. However, to determine the true effectiveness of an influencer marketing campaign, it's essential to measure the success through various metrics. These indicators provide valuable insights into how well the campaign is performing and whether the brand’s objectives are being met....

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Dacey Rankins

added blog Marketing and Advertising
2025-11-07 18:32:08 -

Measuring the Effectiveness of User-Generated Content (UGC): Turning Participation Into Performance
Introduction User-Generated Content (UGC) has become a cornerstone of digital marketing. It builds credibility, fuels engagement, and drives conversion. Yet for many businesses, the challenge lies in proving its value. Unlike traditional campaigns with clear ad spend and impressions, UGC success depends on community behavior, which can feel less tangible. To truly harness its potential,...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:18:18 -

Measuring the Success of a YouTube Marketing Campaign — Metrics That Matter
Introduction Creating video content is only half the battle. The real challenge lies in understanding whether your YouTube marketing efforts are truly effective. Views and likes can look impressive, but they don’t always reflect genuine engagement or business impact. Measuring success requires a structured, data-driven approach—one that connects performance metrics with business...

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Dacey Rankins

added blog Business
2025-08-30 00:51:53 -

What Are Segments?
In Google Analytics, raw data can sometimes be overwhelming. Looking at total users, sessions, or pageviews gives you a big-picture view, but it doesn’t tell you much about the different types of people visiting your website. That’s where segments come in. Segments allow you to break down your audience into meaningful groups so you can understand behaviors, patterns, and outcomes...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 19:03:40 -

What Are the Core Components of a Marketing Strategy?
Introduction A strong marketing strategy is the backbone of successful business growth. It ensures your brand communicates effectively, engages the right audience, and achieves measurable results. Yet, many marketers struggle to define exactly what a strategy should include. At its core, a marketing strategy is more than campaigns and tactics; it’s a structured framework that aligns...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 16:53:40 -

What Is a Marketing Plan (And How to Build One That Actually Works)
Introduction: Why Every Business Needs a Marketing Plan If you’ve ever wondered why some businesses seem to grow effortlessly while others struggle to gain traction, the answer often comes down to one thing — a solid marketing plan. A marketing plan isn’t just a document — it’s the roadmap that guides your brand’s growth. It connects your vision, goals,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-22 15:58:17 -

What Metrics Should I Track to Measure Podcast Success? (Downloads, Audience, Reviews, and More)
Introduction: Measuring More Than Just Plays Every successful podcast begins with passion — but it sustains itself through performance insight. As the industry matures, data-driven decision-making separates hobbyists from professional creators. Understanding what’s working (and what’s not) helps you refine content, attract sponsors, and grow a loyal audience. Too often,...

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