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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 19:04:50 -

Who Is Our Target Audience? How Do I Define Buyer Personas?
Introduction One of the most fundamental questions in marketing is: Who are we trying to reach? Understanding your target audience is the foundation of every marketing strategy, campaign, and tactic. Without clarity on your audience, even the most creative campaigns risk being irrelevant, ignored, or worse — damaging your brand perception. To truly understand your audience, marketers...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:06:23 -

Content Marketing Strategy: How to Build One That Works
Creating content is easy.Creating content that drives measurable business growth — that’s where strategy comes in. A well-defined content marketing strategy ensures every article, video, or social post serves a purpose. It aligns your efforts with real goals, so you’re not just posting “because everyone else is.” In this continuation, we’ll break down how...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:26:25 -

How to Define Your Target Audience and Master Market Segmentation
Introduction: Why Knowing Your Audience Is the Heart of Great Marketing Imagine standing in front of a stadium filled with 50,000 people. You’ve got a megaphone and one minute to sell your product. What do you say? If your answer is “I’ll just tell them about my product,” — you’ll lose them in seconds. The secret to effective marketing isn’t shouting...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 15:15:54 -

What Problem Does This Product Solve, and Who Is It For?
Before any marketing campaign, pricing model, or promotional plan takes shape, there’s one question every business must answer clearly and confidently:👉 What problem does this product solve, and who is it for? This is the core of product-market fit. You can have a sleek brand, an impressive feature set, and a big budget — but if you don’t understand your target...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-23 15:37:44 -

Who Is the Target Audience, and What Role Do They Play in Positioning?
Introduction: The Heart of Every Brand Strategy No matter how innovative your product or beautiful your branding, your success ultimately depends on one factor — your audience. In marketing, positioning is about claiming a specific space in the minds of your customers. But to claim that space, you first have to know whose mind you’re trying to reach. Without a clearly defined...

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