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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 17:33:43 -

Can Any Business Use Viral Marketing, or Is It Only for Big Brands?
Introduction When most people think of viral marketing, they picture massive campaigns from global brands — slickly produced videos, celebrity appearances, and millions of views within days. These examples dominate headlines, reinforcing a myth that virality belongs to companies with large budgets and big followings. But the digital landscape tells a different story. Some of the most...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-06 18:54:17 -

Common Examples of User-Generated Content (UGC): How Real Customers Shape Modern Brands
Introduction In a world where consumers trust people more than polished marketing, User-Generated Content (UGC) has become the new standard of authenticity. Brands today no longer have exclusive control over their image—audiences actively shape it through posts, reviews, and shared experiences. The beauty of UGC lies in its diversity. It takes many forms, spanning every digital platform...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 19:17:22 -

Common Mistakes to Avoid When Storytelling in Marketing
Storytelling has become one of the most powerful tools in modern marketing — a bridge between information and emotion, logic and trust. But while many brands now understand the importance of storytelling, far fewer execute it well. A weak or misguided story can alienate your audience, confuse your message, or even damage credibility. This comprehensive guide explores the most common...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 17:39:32 -

How Can Storytelling Be Used in Business, Marketing, and Brand Communication?
Storytelling isn’t just for books or movies — it’s one of the most powerful tools businesses can use to connect, persuade, and inspire. In marketing, good storytelling turns abstract ideas into relatable experiences, data into emotion, and brands into personalities people actually care about. In this section, we’ll explore how storytelling works as a strategic business...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-05 14:27:52 -

The Role of Authenticity in Storytelling — Balancing the Real and the Marketing Story
Introduction In an age where information travels faster than trust, authenticity has become one of the most valuable currencies in storytelling. Whether you’re a global brand or a solo entrepreneur, the stories you tell define not only what you sell but also what you stand for. Yet every communicator eventually confronts a difficult question: how much of a story should be real, and how...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 17:36:12 -

What Types or Formats of Content Are Most Likely to Go Viral?
Introduction Every brand dreams of creating that one piece of content that everyone talks about — the post that spreads across social media, gets shared in group chats, and finds its way into mainstream conversations. While virality might appear spontaneous, there is a method behind the madness. Certain formats, styles, and storytelling structures consistently increase a piece of...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-23 16:27:57 -

Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand and its audience often determines whether a customer makes a purchase, becomes a loyal advocate, or ignores the brand entirely. While logical reasoning plays a larger role in B2B decision-making, B2C marketing is largely about feelings, desires, and personal identity. This article explores the...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-06 18:46:59 -

Why User-Generated Content (UGC) Matters: The Power of Authentic Voices in Modern Branding
Introduction In an age when consumers are bombarded by advertising messages across every screen, trust has become the ultimate marketing currency. Brands spend millions on creative campaigns, yet audiences increasingly turn to one another—not companies—for guidance and validation. That’s where User-Generated Content (UGC) steps in. UGC has become one of the most influential...

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