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Dacey Rankins

added blog Business
2025-11-17 18:28:34 -

Key Metrics for Measuring Business Development Success: A Comprehensive 3,000-Word Guide
Introduction Business development (BizDev) is one of the most important growth functions in any organization, yet it’s also one of the hardest to measure. Unlike sales (which follows a predictable pipeline) or marketing (which has traceable campaigns and analytics), business development spans partnership building, opportunity discovery, strategic expansion, and long-term value creation....

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Dacey Rankins

added blog Business
2025-11-18 15:42:12 -

What Metrics or KPIs Should I Use to Measure Business Development Success?
Business development often feels abstract compared to sales or marketing. Sales has closed deals. Marketing has lead volume. But business development? It deals with long-term relationships, partnership potential, market expansion, and strategies that take months—sometimes years—to mature. Because of this, one of the most common questions leaders ask is:“How do we measure...

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Dacey Rankins

added blog Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

added blog Business
2025-11-18 17:23:59 -

How Does Business Development Differ in a Startup vs an Established Company?
Business development (BD) is a critical function in any organization, but the approach, challenges, and opportunities differ significantly depending on the company’s size, maturity, and market position. Startups and established companies both aim to generate revenue, acquire clients, and expand partnerships, yet the paths they take often diverge dramatically. Understanding these...

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Dacey Rankins

added blog Business
2025-11-17 18:37:51 -

How Long Does It Take to See Results From Business Development Efforts?
Business development (BD) is one of the most misunderstood functions in any organization. People often expect immediate results—new partnerships, new deals, new revenues—and become frustrated when weeks or even months pass before outcomes appear. But business development does not operate on the same timeline as short-cycle sales or direct response marketing. It is a long-game...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-14 21:02:50 -

How Often Should You Post on YouTube, and How Long Should Videos Be?
There is no perfect, universal posting frequency on YouTube — and anyone who claims there is one is ignoring how differently audiences behave across niches. What is universal, however, is the importance of consistency. YouTube’s algorithm rewards creators and brands that establish a clear pattern. Consistency signals reliability, improves viewer retention, and increases the...

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Dacey Rankins

added blog Business
2025-11-18 15:45:07 -

The Business Development Timeline: How Long It Takes to See Real Results
Executives want results now.Founders want results yesterday.Boards want results before the next quarter. But business development doesn’t follow the same trajectory as direct sales or performance marketing. It is not designed for instant conversion, short-term spikes, or immediate ROI. Business development is fundamentally long-term, relationship-driven, research-based, and strategic. It...

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Dacey Rankins

added blog Business
2025-08-27 15:01:19 -

What Critical Questions Help Define Good Business Metrics?
In the era of data-driven decision-making, organizations often find themselves swimming in a sea of numbers. From sales revenue to social media engagement, businesses can measure almost anything. But the reality is: not all data is equally valuable. The real challenge lies in identifying good business metrics—those that actually guide decisions, influence behavior, and connect to...

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Dacey Rankins

added blog Business
2025-09-04 13:26:05 -

What Does a Growth Strategy Involve?
A business can only scale sustainably if it has a clear growth strategy. Growth strategies guide companies on how to increase revenue, expand market share, and achieve long-term sustainability. Without a structured approach, businesses risk stagnation, missed opportunities, or unprofitable expansion. This article explores the components of a growth strategy, common approaches, and how...

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Dacey Rankins

added blog Business
2025-11-18 17:15:39 -

What Mistakes Should We Avoid in Business Development?
Business development (BD) is a critical driver of growth, revenue, and strategic expansion. Yet, even experienced professionals often fall into common pitfalls that reduce effectiveness and delay results. Avoiding these mistakes can mean the difference between a thriving BD pipeline and wasted resources. This article explores the most frequent mistakes in business development, why they occur,...

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