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Dacey Rankins

added blog Business
2024-12-24 13:06:37 -

How Do I Develop a Business Strategy?
Developing a business strategy is essential for guiding an organization toward its long-term goals. A solid strategy not only helps in making day-to-day decisions but also positions a company for future growth and success. Whether you are starting a new business or looking to refine the direction of an existing one, understanding the steps, frameworks, and processes involved in creating a...

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Dacey Rankins

added blog Business
2025-08-27 14:53:59 -

How Do I Turn Intangible Goals into SMART Goals You Can Meaningfully Measure?
Every business leader or professional has faced the challenge of setting goals that sound inspiring but lack clarity. Phrases like “increase customer satisfaction,” “improve team collaboration,” or “become more innovative” are all examples of intangible goals—goals that sound positive but are difficult to measure. The problem with intangible goals is...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 18:56:03 -

What Is a Marketing Strategy?
Introduction Every successful business, from global corporations to local startups, operates on the backbone of a clear marketing strategy. Yet, many professionals still confuse marketing strategy with marketing plans or campaigns. A marketing strategy is far more than a checklist of activities — it’s the overarching framework that defines why and how your business reaches...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:07:35 -

When to Stop Researching and Make Decisions: Knowing When You Have Enough Data
Introduction: The Trap of Endless Research In the world of business, information is power — but too much information can also be a trap.Many companies fall into the habit of conducting research after research, gathering endless data, and running one more survey, one more focus group, one more analysis... all in the hope of reaching absolute certainty. But here’s the truth:...

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